Is your brand more than a just graphic?

I believe a brand is my logo, how I present myself and how I represent my community. If I am going to brand myself as a company, I should also think about how I brand myself. Am I a good person/company? Do I do good things in both my personal life and in my corporate life? What is my personal and corporate agenda? If I don’t care how you perceive me then why do I care how you see my company? If I put my company logo on my car and drive like an ass, what am I really saying about what I will do for you as a client?

“Your brand is what other people say about you when you are not in the room.”
~ Jeff Bezos, CEO of Amazon

I personally think that I am my brand and no matter what, my actions in my personal life and in my business life are representative of me. My brand is my business, my ethics and my belief. I will show you that I will treat your business like I treat myself, with respect, honesty and integrity.