Safeco Rewards Program
Hero Graphic SetI had the opportunity of working with Bill on a rewards program project. He is quick, experienced, and a pleasure to work with. Bill’s knowledge of design and all of the different mediums makes him an extremely valuable partner. He digs deep and delivers top notch designs!!
Jeri Goldberg – Manager, Go-to-Market Strategy, Rewards & Loyalty, Safeco Insurance Co.
Goal
- Design a series of Hero Graphics for email
- Consistent communication of brand message
- Quick turn around for finished pieces
Strategy
- Create a flexible template that included all of the elements in the design process
- Use the supplied Brand Standards to ensure brand and message adhered to corporate marketing guidlines
- Manage my projected timelines to guarantee finished pieces were dilevered on time.
Result
- A series of 30 Hero Graphics were dilivered for the Safeco Rewards Pilot Program
- All graphic elements and messages were effective and inline with marketing policies
- All 30 graphics were delivered within one week as promised
