Safeco Rewards Program

Hero Graphic Set

Goal

  1. Design a series of Hero Graphics for email
  2. Consistent communication of  brand message
  3. Quick turn around for finished pieces

Strategy

  1. Create a flexible template that included all of the elements in the design process
  2. Use the supplied Brand Standards to ensure brand and message  adhered to corporate marketing guidlines
  3. Manage my projected timelines to guarantee finished pieces were dilevered on time.

Result

  1. A series of 30 Hero Graphics were dilivered for the Safeco Rewards Pilot Program 
  2. All graphic elements and messages were effective and inline with marketing policies
  3. All 30 graphics were delivered within one week as promised

I had the opportunity of working with Bill on a rewards program project. He is quick, experienced, and a pleasure to work with. Bill’s knowledge of design and all of the different mediums makes him an extremely valuable partner. He digs deep and delivers top notch designs!!

Jeri Goldberg

Manager, Go-to-Market Strategy, Rewards & Loyalty, Safeco Insurance Co.

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